众所周知哈尔滨旅游今年特别爆火,尤其是冰雪大世界成了南方小土豆必看的旅游打卡地。
哈尔滨火了以后,张家口文旅也是眼红的不得了,据说投资19亿,专门邀请邀请来自东北的冰雕师傅,建造了一个张家口版本的冰雪大世界。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLWF4ZWd1cGF5NWsvZTdhNDU5MmJkNzBkNGVlZWExZGYzMjgyOGNiMjMzNTZ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPWo4S0FzYmdkRFpaTFdUOW1CMFpTU281RWJQSSUzRA.webp)
原本以为也会掀起一阵旅游热潮,引起各地游客来游玩。
谁知道门票从一开始的几百块,到现在降到了39,却依旧游客寥寥无几,现在连冰都快化完了。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZTIyMWU3NDI2ZWZhNGYzN2E2ZjIxNjhhMDFhOGFlZDF+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPW9HZmZGTEQwYW8lMkIxdXBEVU9scDlqT0FiMm5FJTNE.webp)
如此东施效颦的做法也是引起了网友们的群嘲:
“说真的门票9.9也不一定有人去”
“19亿能建成这样,那么哈尔滨冰雪大世界35亿可太便宜了”
“要不这样吧,把19个亿放玻璃窗里,放那放着,5块钱看一次,看看19个亿到底多大一堆,估计应该看的人比这多”
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvMDk4ZWY0NTE5Mzg1NGJlNWJmZDEwYzY4NzlmZTE5MTJ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPVpPOWVGWDVKS1pmS0VsNThyMHJ4OXZOYUhmUSUzRA.webp)
有网友专门到了张家口的冰雪大世界一探究竟,想看看为啥没有人来。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvYmZiNWQyOWNiNTY1NGExMGE5MTZlODBjMWQzYWY4OWJ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPXZjenM5VkQ2bm9wVm9mMXBlck1QU2dib25QOCUzRA.webp)
网友看了一下现在的室外温度已经达到零上1度了,景区几乎除了工作人员看不到其他人。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMjYtc2lnbi50b3V0aWFvaW1nLmNvbS90b3MtY24taS10d2R0NHFwZWhoLzk1ZTk3NjE5MmRkZTQyNDFiMmY4ZWI3N2E0ZDQ0MmMxfm5vb3AuaW1hZ2U/X2l6PTU4NTU4JmZyb209YXJ0aWNsZS5wY19kZXRhaWwmbGszcz05NTMxOTJmNCZ4LWV4cGlyZXM9MTcwNjU3OTAxMiZ4LXNpZ25hdHVyZT1zbTdhNmRUcFh0RFVibjZkbkZVZUclMkZLdFZKUSUzRA.webp)
景区为了防止游客光看不买票白嫖,还在一侧围上了一圈几米高的围栏,网友就只能花了30买了一张门票。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZjdkYWVjNDZmNzg0NDc3YTg5NDAzMmUxNTE3ODVhMjZ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPTdXbXJ6MHpJTU1BUmFUZ1MxbXUlMkZ6MzBKd0RBJTNE.webp)
一进门就看到地上都是冰雪消融以后产生的泥水,踩得鞋子上都是泥泞,工作人员只能歪歪扭扭的铺了几块红色地毯供游客行走。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvY2ExZDEyODQ1MmI1NGQ4Y2EzODk0ZDI2N2JjZDNhN2Z+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPWRLUDY0aHYlMkZqTkJ2TkFJTCUyQnE1a2dnWjdLaGslM0Q.webp)
而景区里的与其说是冰雕倒不如说是雪雕,根本看不到有冰的痕迹。
可以看到耗巨资建的雪雕已经化得面目全非,表面凹凸不平毫无美感可言。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvODAwMTliNWMyMWFiNDAyZThhZjdhNmY0ODNlMmY3NTF+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPVZDMzAlMkJ3cUxKcElYWFY2aEtOTlVtTGtzWm9VJTNE.webp)
进到广场正迎面写着:“张家口第一届国际冰雪大世界”
看得出张家口文旅局志向还是很远大的,想要打造成长期的旅游名片,但是很显然事与愿违。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNDgxNjI4N2FiNDM0NDk0ZjgwYWNiNGM2YWQzZGY1Zjh+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUFxNnJDZCUyQjZZOU56cklBeHdFOXhJTHFZRTMwJTNE.webp)
景区的冰雕跟哈尔滨差的简直一个天上一个地下。
偌大的广场看起来格外空荡,几个看起来制作粗糙,造型丑陋的雪人举着红旗站在两侧。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZDZhOTFiMDFlNTgzNGZiMmI4ZDY3NGEyZWZhOTZjY2Z+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPU9oZ1I0WmtSVEc4TGdSSm4xZER0WmQyTDNBRSUzRA.webp)
说实话就这水平根本不用高价请师傅,我都能给攒一个。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNDRiMTM3YzRlYmJjNDU5ZGEwZjQ4MjNhNDI4ODNjY2J+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUtBNlFpc1FjQWNvMkJ3Y2dSMktVZHFLcWFkNCUzRA.webp)
网友忍不住吐槽道:“啥也没有,我感觉30块钱都买贵了!”
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZjAxMjFhMThjNjFkNDFkZDk3NTlhMThiNjg2MGQxMjB+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPURKOHp3T2dIRVJOYmZqdVE4JTJGMjlUVzVZWSUyRlklM0Q.webp)
后面倒是有几个冰雪宫殿,但是网友到跟前一看,也是化得不成样子了,白天太阳晒化了以后晚上又冻成了冰溜子。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvOWU4NTQ0OTcxYTYzNDc4NTg4Yjg5ZTJjYWUzYTZjOTN+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPSUyQkxPeVYlMkZCVjB3ZnZFY2RvZTUzcUowaVhXdXclM0Q.webp)
因为没有游客工作人员也是无所事事,有位保安大哥百无聊赖得蹬着冰车玩。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNzE4Yjk4MTI3NzYyNGVkNWI4OGRlOGU4MDY4NDFlNjZ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUd0bGJyQmZOeG9oemRJeE5WeXVVcGYzdk1KWSUzRA.webp)
园区里能免费玩的只有冰车,景区的其他游乐设施都要另外收费。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvMzgyYWExOTI0MWEzNGNiZGEzMjQzNDFjNzE2MWY3ZWJ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPVRRMnBDTFRzN0U1a2twc0d2UVJ3NHB0b0RlcyUzRA.webp)
网友听网上宣传说这里有企鹅,结果过去一看,确实是有企鹅。
但是只有四只,还关在一个小铁皮房里,想看只能凑到玻璃窗户那瞄一眼。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNzI2NjU2NmM3NzEwNDFiMDkxZTBlMjkxMmQwMjFmOGN+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPVRoM1hPTTQyZlBtdzlCYjVqVGRCWWZNJTJCNFhzJTNE.webp)
网友也是无语了:“怪不得没有人来,花了钱买票也没人给放出来,还宣传有多少多少企鹅,学哈尔滨你这开玩笑呢”
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvMWFmMDU0OTcyNjJiNDQ1Yzg2YjcyM2Y4YTg3OTg4OWN+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUJRQ3BTYm5hbWUlMkZ5UlY5VElwQUFVNlg3MTR3JTNE.webp)
几十块钱就看了几个千疮百孔的雕像,四只关在房间里的企鹅,难怪没有人愿意来。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvOWViZDRjYjA3ZjI0NDQ5ODkyN2NlYjc5NGZlYTY2Nzh+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPVd2cjVNN2tXT3hKJTJCWkxnV29UUmI5bzklMkI3a1UlM0Q.webp)
在张家口建造冰雪大世界不知道是怎么想的,文旅局没有实地考察就推出这个项目了吗?
就连东北的沈阳长春都不敢随意效仿。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNzVlYzBjZDQ0NGUzNDY3NGJkNWM1OGUyNmIxODdmNzh+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUtib2c4MUFMdTRkWlFxVHJjTEtMS3hJYWhUbyUzRA.webp)
首先你得知道,哈尔滨那么冷的地方,冰雪大世界用的冰都需要提前一年储备来保证第二年能够在12月开园,
哈尔滨的冰雕用的冰都是上一年存的冰,要不等当年的冰冻够厚了在建设冬天都过去一半了,耽误工程进度。好多人只看到了3天60亿,看不到背后的辛苦和付出。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNTExOGI1YjcxODFkNGNjMWEyMjJiZGQ3NzVhMzA2ZDZ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUVrSzFUeDI4TEp4QlJJcGVjS0VXSGhVVTRrQSUzRA.webp)
冰雪大世界的建造不止温度要合适,而且场地太阳岛就在哈尔滨的市中心,交通非常方便,松花江也是从太阳岛周围横穿哈尔滨,可以直接就地取冰建造,冰雪文化也是几十年才发展出来的,整个城市随处可以感受到“冰城”的魅力,甚至1月5号冰雪节全市放假。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvMmJhOWFiNGYzMDhjNDUzMWEwNDZkYWRlMWY1ZTA2ZTl+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUF2OSUyQnFzdzB4UVJqRHBJcVM4ZFZhQlhaQkpJJTNE.webp)
这东西如果可以复制的话,不会只有一个哈尔滨搞,不说吉林辽宁,就黑龙江新疆内蒙哪个城市都能搞。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvOTRhMjgyOTQ1MGZjNGU5YzljOTRlYjIxNWIyYzliYTl+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPTB2Sm10RjhhY3dxbDZCNWxCV2FuakFSeUFvcyUzRA.webp)
冰雪大世界不仅仅是需要足够的低温以及冰雪资源,更多的是地方政府资源的倾斜,以及整个城市都为了这一个项目全力以赴,无论从经济投入还是整个的运营经验,这都不是几年的功夫就能搞下来的。
而且感觉全国都进入了一个误区!哈尔滨火仅仅是因为他有个冰雪大世界么?
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZjdiN2YwMzUxMjRiNDYzYjk4ZTcxODE3MTE5ZDMzMWJ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPTIlMkJFZENrcmtzc2lPWk5WZTFMJTJCQ1BhM1JEQmMlM0Q.webp)
去东北再一个也是为了体验地域文化,美食,烟火气。
爆火少不了本身过硬的旅游资源,更少不了东四一家亲的大力宣传,更更少不了小金豆们的理解包容与信任。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvZDc3M2VkNjllNWJkNDJkYzhhZTUyMDQ4YzUyMThlMTB+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPWprSHhRalklMkZwNVRMSVQlMkYzTnoxY2ZYcDhWT2slM0Q.webp)
这是南北习俗的交流与融合结果,不是随随便便建一个游乐园,花钱做宣传就能复制的。
哈尔滨的特色是其他城市无论如何都无法复制的。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvNzA4YjAyNzBhNWQxNDEwMmExZDg5Nzk1NDc1MTdjMGJ+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPSUyRkFTOHFSb1BFRTlNUnMwbXYyZzg1SG9XQXhRJTNE.webp)
很多人认为今年哈尔滨是突然爆火了。
却不知道也是厚积薄发 多少年的不断改进,才换来这次机遇。
![](https://img.ngnnn.com/img/aHR0cHM6Ly9wMy1zaWduLnRvdXRpYW9pbWcuY29tL3Rvcy1jbi1pLXR3ZHQ0cXBlaGgvMGYyMmRhNWFkNzQ3NDZjMGJkZWJkNGE2Y2MwZDI3YWN+bm9vcC5pbWFnZT9faXo9NTg1NTgmZnJvbT1hcnRpY2xlLnBjX2RldGFpbCZsazNzPTk1MzE5MmY0JngtZXhwaXJlcz0xNzA2NTc5MDEyJngtc2lnbmF0dXJlPUJMaUl0RnJIVnVBVm9NTjhUNlklMkJPcSUyQjkwcWslM0Q.webp)
从高层决策到背后各行各业,和每个哈尔滨市民,点点滴滴,不知道付出了多少,人性化执行到了细枝末节。
别的地方想复制基本不可能,还是要老老实实发展各自的地方优势。别眼红。